Our New Gourmet
Experiencing the rich and diverse culture of food beyond luxury—connecting people globally through shared traditions, personal stories, and culinary heritage.
Our New Mission
Explore culture through food experiences, for curious and open-minded people. We aim to foster meaningful storytelling, build lasting human connections, and celebrate the diversity of culinary traditions across the globe.
Brand Keywords
Exploration
“Exploring cultures through flavors”
This highlights food as a gateway to cultural exploration. By experiencing different flavors from around the world, we gain a deeper understanding of traditions, history, and ways of life. Food is more than just a taste experience—it carries cultural significance, allowing people to connect with diverse backgrounds through culinary discovery.
Storytelling
“Every dish tells a story”
This phrase emphasizes the narrative value of food. Every dish has a history, whether it’s a recipe passed down through generations, a street food staple with deep roots, or a modern fusion dish that reflects cultural evolution. Food serves as a bridge between people and their heritage, telling stories that evoke emotions and preserve traditions.
Connection
“Uniting people through food”
This phrase highlights food’s social and emotional power. Whether it’s family dinners, communal feasts, or cultural food exchanges, food brings people together. It’s more than nourishment—it’s a universal language that fosters understanding, strengthens relationships, and creates shared experiences across different communities.
Gourmet Brand Guide Series
Gourmet Brand Guide SeriesTo ensure consistency, clarity, and creativity across all brand expressions, we’ve developed a three-part guide series for Gourmet. Each guide plays a vital role in shaping how our story is seen, shared, and experienced.
